"I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bikes, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?"
- David Ogilvy, founder of Ogilvy & Mather advertising agency, in his autobiography "Confessions of An Advertising Man"

Mr. Ogilvy was onto something, so let's call the acceptable advertising-ish activities that Dirtnail would like to engage in "non-ads." Best illustrated by categorization:

Acceptable campaigns:

Backlit billboards
Free samples for passengers
LED animated displays

Campaigns we won't touch:

Print-only campaigns
Any type of cigarette promotion
Any television-related advertising

Campaigns we like so much we'll do at a discount:

Participation in / creation of interesting alternative reality games
"Adbusting" of nearly any variety
Promotion of liberal political causes
We want campaigns that cause Austinites to pause

We are capable of creating all aforementioned collateral, and all non-advertising work is custom. Contact me if you're interested.